Rafsanjan Nahal Pistachio Agricultural Company was established in 1996 and started its activities in the field of Iranian pistachio exports, especially Rafsanjan pistachios. The company registered the Loura brand in 2003 for the added value of most Iranian dried fruit products, especially pistachio. The company has been able to export its products to more than 30 countries around the world. The brand has considered its main motto "Loura; taste of smile".